8.30 - 9.00  Registration

9.00 - 9.10  Chairman's Welcome Andy Brown, Editor, WSLR

9.10 - 9.35  Sport, Gambling & Sponsorship: The Financial Relationship
Speaker: Gareth Moore, Director, Sport+Markt
We examine the financial relationship between sport and gambling, including the amount of money wagered on sporting events; the amount of money that sport generates for gambling operators; the return that association with a sporting event can provide for an operator and more.

9.35 - 10.00  Sponsorship & Advertising: Jurisdictional Issues
Speaker: Stephen Ketteley, Partner, Berwin Leighton Paisner LLP
Gambling is illegal in many countries, who have differing regulations on whether operators can sponsor sport or advertise around it. We examine the difficulties that this creates.

10.00 - 10.25  Sponsorship & Advertising Case Study: Bwin’s Sponsorship of Italy’s Serie B
Speaker: Luca Ferrari, President, Serie Bwin
Bwin has recently secured sponsorship of Italy’s Serie B football competition, following its split from Serie A. We examine Italy’s recent turnaround from a complete ban on internet gambling, what this agreement means for both the operator and the football league, how they will work together to identify suspicious betting and whether opportunities exist for sponsorship of other sporting leagues.

10.25 - 10.40   Panel Session

10.40 - 11.00   COFFEE

11.00 - 11.40  Tackling Corruption: A Co-ordinated Approach
Speaker: David O'Reilly, Legal Counsel, Betfair
Speaker: Simon Taylor, Secretary, Professional Players' Federation
The regulated gambling industry is often mistakenly blamed for corruption in sport. We examine how the real threats to sport's integrity arise, how suspicious betting patterns can be identified and how sporting organisations, the European Commission and gambling operators are working together to tackle this problem and misconceptions that the regulated industry is to blame.

11.40 - 12.05  Policing Against Corruption: UK's Sports Betting Intelligence Unit
Speaker: Nick Tofiluk, Director of Regulation, The Gambling Commission
Details the work of the Gambling Commission's Sports Betting Intelligence Unit (SBIU) and its progress since the publication of the Parry Report.

12.05 - 12.45  Player Gambling: Integrity, Addiction and Education
Speaker: Simon Barker, Director, Professional Players' Federation
Speaker: Matthew Johnson, Head of Regulatory Legal Advice, The FA
Different sports currently have differing regulations on whether participants can place bets. We examine how sport combats the danger of player addiction and the new Code of Conduct on Sports Betting jointly developed by EU Athletes, the European Gaming and Betting Association and the European Sports Security Association (ESSA).

12.45 - 13.00  Panel Session

13.00 - 14.00  LUNCH

14.00 - 14.25   The use of Sports Rights by the Betting Industry
Speaker: Gavin Llewellyn, Associate Director, Intellectual Property, Berwin Leighton Paisner LLP
Speaker: Ania Ochmanska, Associate, Intellectual Property, Berwin Leighton Paisner LLP
Sports Rights holders are trying to squeeze greater revenue out of the Betting Industry from the use of data and other Intellectual Property rights. We will look at recent cases that have examined where exploitation of information and other assets strays into infringement.

14.25 - 14.50   The Right to Take Bets: An Intellectual Property Right?
Speaker: Gianluca Monte, Policy Adviser - Education and Culture, European Commission Sports Unit
The European Commission agrees - in principle - with the view of some sporting organisations that an intellectual property right should be created around betting on their events, which could be sold to gambling operators. We examine whether this represents the future of sport's relationship with gambling.

14.50 - 15.00  Panel Session

15.00 - 15.15  COFFEE

15.15 - 15.45  UK Government Plans for Horseracing & Tote: Impact
Speaker: Nic Coward, Chief Executive, British Horseracing Authority
The Labour government had proposed a requirement for offshore bookmakers to contribute to the Horserace Betting Levy. We examine the status of these plans under the new coalition government and the potential impact that they could have.

15.45 - 16.15  Bridging the Gap Between Sport and Betting in the U.S.
Speaker: Jim Tabilio, Chairman, Secured American Games LLC
The conflict between sport and betting in the US has been official government policy for decades. We examine possible political and business approaches to create incentives for federal or state governments to resolve that conflict, while protecting bettors and generating badly needed government revenues through legalization and regulation of sports betting.

16.15 - 16.45  Panel Session - A Future of Restrictions?

CPD

Sport, Gambling & Sponsorship 2010 is accredited for 6 CPD hours with the Law Society and the Bar Council.